Medical Affairs Roadmap And Launch Strategy


  • The organization was less than one year away from launching its first product
  • The medical team did not have a clear plan and budget to support the launch
  • There was limited strategic alignment across commercial and medical


  • Supported the review of existing data and plans
  • Led cross-functional meetings to create strategic alignment
  • Developed a cohesive medical launch plan including key tactics, timelines, budgets, and resources


  • Medical launch plan aligned across the organization including executive leadership
  • Improved collaboration and alignment across key functions
  • Medical able to lead and manage key launch activities autonomously