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CASE STUDY

Medical Affairs Roadmap And Launch Strategy

Challenge:

  • The organization was less than one year away from launching its first product
  • The medical team did not have a clear plan and budget to support the launch
  • There was limited strategic alignment across commercial and medical

Approach:

  • Supported the review of existing data and plans
  • Led cross-functional meetings to create strategic alignment
  • Developed a cohesive medical launch plan including key tactics, timelines, budgets, and resources

Results:

  • Medical launch plan aligned across the organization including executive leadership
  • Improved collaboration and alignment across key functions
  • Medical able to lead and manage key launch activities autonomously