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CASE STUDY
Medical Affairs Roadmap And Launch Strategy
Challenge:
The organization was less than one year away from launching its first product
The medical team did not have a clear plan and budget to support the launch
There was limited strategic alignment across commercial and medical
Approach:
Supported the review of existing data and plans
Led cross-functional meetings to create strategic alignment
Developed a cohesive medical launch plan including key tactics, timelines, budgets, and resources
Results:
Medical launch plan aligned across the organization including executive leadership
Improved collaboration and alignment across key functions
Medical able to lead and manage key launch activities autonomously