Case Study
Medical Affairs Roadmap And Launch Strategy
Challenge:
- The organization was less than one year away from launching its first product
- The medical team did not have a clear plan and budget to support the launch
- There was limited strategic alignment across commercial and medical
Approach:
- Supported the review of existing data and plans
- Led cross-functional meetings to create strategic alignment
- Developed a cohesive medical launch plan including key tactics, timelines, budgets, and resources
Results:
- Medical launch plan aligned across the organization including executive leadership
- Improved collaboration and alignment across key functions
- Medical able to lead and manage key launch activities autonomously